Healthcare Marketing Blog

Nine specialist healthcare marketing agencies ranked on published client results, with a best-for line for each.

A sourced guide to the four clinical trial phases, the optional Phase 0 and what each phase asks of recruitment.

How an SMO differs from a CRO and a site network, how to choose one and how site payment works.

How device studies enroll patients through referring clinicians and sites, how that differs from drug trials, and who owns it.

Staffing agencies place people on a study; patient recruitment agencies find people for it. Learn which your trial needs.

The IRB-ready checklist, plain-language wording, sign-up path and placement for a recruitment flyer, plus the evidence on channels beside it.

Calculate the screen failure rate, trace each failure to its cause and pick the lever that lowers it.

Which trial functions to outsource, which model fits, and the oversight duties a sponsor keeps under ICH E6(R3) and FDA.

A dated 2027 clinical research conference calendar, what attending costs beyond registration, and what to ask vendors there.

What patient centricity means in a clinical trial protocol, which decisions matter, and how to test a plan or pitch.

Which marketing approaches fill a clinical trial, which studies each suits, and how to measure results by randomized patients.

How to run a feasibility assessment that tests enrollment assumptions before they become delays.

Seventeen patient recruitment companies ranked on published evidence, with a best-for line for each.

A neutral framework for evaluating healthcare marketing agencies, from the marketplace that vets them.

The three approvals every clinical trial ad needs, where they conflict, and three sample ad structures.

Six vendor types, four pricing models, and the contract checks sponsors should run before signing.

FDA diversity action plan requirements, enrollment representation data, and how to vet a recruitment agency.

Peer-reviewed cost benchmarks for clinical trial recruitment per patient, per site, and per delay day.

What enrollment evidence shows for decentralized trials and when remote elements actually help recruitment.

Measured dropout benchmarks, retention interventions with evidence, and how to evaluate a retention vendor.

Clinical trial recruitment benchmarks: how long enrollment actually takes, what a delay day costs, how patients really find studies, and which strategies have evidence.