The 9 Best Healthcare Marketing Agencies in 2026

‍Nine healthcare marketing agencies ranked on the client results they publish, with the type of healthcare organization each one serves best.

Summary: The best healthcare marketing agencies in 2026 are Silverback Strategies for healthcare paid media and measurement, Brighter Click for telehealth paid social and UGC, Dreamscape Marketing for behavioral health and addiction treatment, and Golden Proportions Marketing for dental practices. Clarity Quest leads for B2B health tech, Activate Health for payers and specialty pharmacy, Hailey Sault for health systems, and Underscore and Olixir for pharma. Refero ranked each agency on named clients and verifiable results from its own site, and every profile gives the best-for line, evidence and one question to ask.

What a healthcare marketing agency does

A healthcare marketing agency plans and runs marketing for organizations that sell health services or products, such as medical practices, hospitals, health plans, telehealth companies, health tech vendors and pharmaceutical brands. The work differs from general marketing because health advertising runs under extra rules: HIPAA for patient data, platform health ad policies, and medical, legal and regulatory (MLR) review for pharma claims.

Healthcare marketing agencies split into three groups. Provider agencies drive patient volume for practices and health systems through search, paid media and reputation work. B2B healthcare marketing agencies sell technology, devices and services to clinicians, payers and health systems. Pharma agencies build drug brands and reach healthcare professionals (HCPs). Most now work as healthcare digital marketing agencies, with search, paid media and websites as the core channels.

Top healthcare marketing agencies compared

The table ranks the nine top healthcare marketing agencies 1 to 9 by published evidence and shows the client type each one serves. "Named clients, results" means the agency names clients and reports figures tied to specific work; "No results" means its site publishes no client outcomes.

How Refero ranked these healthcare marketing agencies

Refero checked every agency against its five published vetting criteria and weighted niche proof most. Position reflects Refero's editorial assessment, not a measurement.

• Niche proof: named healthcare clients or case studies in the agency's claimed specialty.
• Verifiable results: figures tied to a client, timeframe or baseline, not "up to" claims.
• Team stability: whether the agency says who leads the work.
• Pricing transparency: whether the agency states how it charges. Only Golden Proportions Marketing publishes budget guidance, and none of the nine publishes its fees.
• Responsiveness: tracked on every introduction Refero makes, not from a website.

Refero read each agency's site on November 10, 2026, including case study, team and service pages. The two pharma agencies rank last because they publish no client results, not because their work is weaker.

The 9 best healthcare marketing agencies, ranked

The nine healthcare marketing agencies below appear in rank order. Each profile names the client type the agency serves best, the evidence it publishes and one question to ask before signing.

1. Silverback Strategies: Best for Healthcare Paid Media and Measurement

Silverback Strategies is a digital performance marketing agency specializing in paid search, paid social, SEO and measurement for large consumer brands, including healthcare organizations. Based in Leesburg, Virginia, Silverback Strategies positions its work for $100M+ B2C brands and pairs media buying with media mix modeling, incrementality testing and conversion rate optimization [1].

• Case results: for an in-home senior care provider, a 361% increase in leads and a 74% lower cost per lead after a paid media overhaul that connected its ad platforms to HubSpot and tested new platforms, creative and landing pages [1].
• Healthcare services: paid search, paid social, connected TV, SEO, CRM integration and analytics setup for healthcare providers and brands [1].
• Not published: healthcare client names, leadership names and pricing.

Ask Silverback Strategies: which healthcare clients beyond senior care can it share results for, and how does it handle HIPAA in tracking and CRM integration?

Verdict: Silverback Strategies is the best healthcare marketing agency for large consumer health brands that want paid media judged by incrementality testing and media mix modeling.

2. Brighter Click: Best for Telehealth Paid Social and UGC

Brighter Click is a healthcare performance marketing agency specializing in paid media, user-generated content (UGC) and ad creative for telehealth, digital health and multi-location specialty clinics. Brighter Click writes, produces and buys ads on Meta, Google and TikTok in one team, builds creative to clear health ad policies and legal review, and reports on cost per booked patient [2].

• Case results: for a psychiatric and neurological research site network running six trials in three cities, a 45.9% lower cost per anonymized patient [3].
• Named clients: logos on its healthcare page include Talkiatry, Opencare and Retina Consultants of America [2].
• Terms: clients keep their own ad accounts and full rights to raw footage and paid usage of produced creative [2].
• Not published: pricing. Brighter Click says it is not a fit for single-location practices that mainly need a website or local SEO [2].

Ask Brighter Click: what was the cost per booked patient, not just per lead, for a brand like yours?

Verdict: Brighter Click is the best healthcare marketing agency for telehealth and digital health brands that need ad creative and media buying from one team.

3. Dreamscape Marketing: Best for Behavioral Health and Addiction Treatment

Dreamscape Marketing is a healthcare digital marketing agency specializing in websites, SEO and paid search for addiction treatment, mental health, senior living and dental groups. Based in Columbia, Maryland, Dreamscape Marketing says it has 70+ digital specialists and has joined with Unlock Health [4].

• Case results: a 70% year-over-year increase in admissions for an enterprise addiction treatment operator, a 50% lower cost per admission from Google Ads for an expanding addiction treatment provider, and a 202% increase in call volume for a multi-location dental group [4][5].
• Named clients: testimonials from BrightView, Promises Behavioral Health and Buckner Senior Living [4].
• Leadership: President Dan Gemp and Managing Director Kevin Plumlee [4].
• Not published: client names on most case studies, and pricing.

Ask Dreamscape Marketing: how does it track an ad click through to a confirmed admission?

Verdict: Dreamscape Marketing is the best healthcare marketing agency for addiction and mental health treatment centers that measure marketing by admissions.

4. Golden Proportions Marketing: Best for Dental Practices and DSOs

Golden Proportions Marketing is a dental marketing agency specializing in strategy, websites, SEO, paid search and call tracking for private dental practices, dental specialists and dental service organizations (DSOs). Golden Proportions Marketing works only in dentistry, reports more than 2,000 dental clients over two decades, and runs its own call tracking and ROI software [6].

• Case results: a 319% increase in new patients over two years for Sunshine Dentists, a two-doctor practice in Burke, Virginia [7].
• Budget guidance: it publishes marketing budget ranges as a share of collections, from about 2% to 3% to replace departing patients up to 7% to 9% for fast growth [6].
• Not published: leadership names and agency fees.

Ask Golden Proportions Marketing: how many new patients a month did Sunshine Dentists start from, and how was each one tracked?

Verdict: Golden Proportions Marketing is the best healthcare marketing agency for dental practices and DSOs that want a dental-only team.

5. Clarity Quest: Best for B2B Health Tech and Medtech

Clarity Quest is a B2B healthcare marketing agency specializing in branding, account-based marketing, PR and demand generation for healthcare technology, biotechnology and medical device companies. Clarity Quest has served these markets since 2001 and is part of Supreme Group, a platform of connected agencies and service providers [8][9].

• Case results: $15 million in pipeline contribution for Prognos Health, 1,700+ spine surgeon leads for Relievant Medsystems, and branding and marketing work that preceded a $38 million acquisition of Astarte Biologics and Cellero [8].
• Named clients: logos include Honeywell, NMDP, Norstella and RevSpring [8].
• Not published: leadership names and pricing.

Ask Clarity Quest: how do they attribute pipeline to marketing when your sales cycle runs longer than a year?

Verdict: Clarity Quest is the best B2B healthcare marketing agency for health IT and medtech companies selling to providers and health systems.

6. Activate Health: Best for Payer and Specialty Pharmacy B2B Marketing

Activate Health is a healthcare marketing agency specializing in branding, PR and content for health insurers, specialty pharmacies, health IT firms, pharmaceutical companies and health systems. Activate Health has offices in Phoenix and Nashville and says it has been in business for 15+ years [10].

• Case results: for Optum Specialty Pharmacy, a paid social campaign promoting a white paper with a form completion rate 60% above industry benchmarks and a click-through rate 69% above, as reported by Activate Health [11].
• Named clients: testimonials from leaders at Banner|Aetna, Optum and HealthSparq; logos include Aetna, CVS Health and AstraZeneca [10].
• Not published: leadership names, timeframes for results and pricing.

Ask Activate Health: which industry benchmark sits behind the Optum results, and over what period?

Verdict: Activate Health is the best healthcare marketing agency for payers and specialty pharmacies that need trade PR and thought leadership aimed at providers.

7. Hailey Sault: Best for Regional Health System Rebrands

Hailey Sault is a digital performance marketing firm specializing in branding, SEO and paid social for health systems, hospitals and behavioral health brands. Hailey Sault has offices in Duluth and Minneapolis, Minnesota, and is led by CEO Mike Seyfer [12].

• Case results: for Tamarack Health, a two-hospital system, Hailey Sault renamed the system, built the new brand and ran patient campaigns that filled a new specialty clinic's schedules to capacity within three months [13].
• Named clients: Tamarack Health and a testimonial from The Emily Program [13][12].
• Not published: pricing and quantified results for most case studies.

Ask Hailey Sault: which metrics did it track for Tamarack Health beyond clinic capacity?

Verdict: Hailey Sault is the best healthcare marketing agency for regional health systems that need a rebrand and patient campaigns from one firm.

8. Underscore: Best for Rare Disease and Oncology Launch Media

Underscore is a biopharma media agency specializing in media planning and buying for rare disease and oncology launches. Underscore says it has supported 50+ specialty launches with a team of about 90 people, and is led by CEO Lauren Boyer [14][15].

• Approach: senior staff on every account and media plans tied to commercial launch stages, from pre-launch market shaping to post-launch growth [14].
• Not published: client names, campaign results and pricing.

Ask Underscore: which recent launches in your disease area did the proposed team run?

Verdict: Underscore is the best healthcare marketing agency for biopharma companies launching rare disease or oncology therapies that need a specialist media team.

9. Olixir: Best for Pharma Brand Creative

Olixir is a pharmaceutical advertising agency specializing in brand creative for pharma companies, formerly known as FCB Health New York [16]. Omnicom renamed the agency Olixir in 2026 under Omnicom Health after closing its acquisition of Interpublic, and President Linda Bennett and Chief Creative Officer Kathleen Nanda stayed in their roles [17].

• Context: Omnicom said at the rebrand that its health business counts three of the top five pharma companies as clients, according to Fierce Pharma [17].
• Work shown: campaigns including The Missing Word and Disappearing Doctors [16].
• Not published: client names, results and pricing.

Ask Olixir: which members of the proposed team worked on the campaigns shown on its site?

Verdict: Olixir is the best healthcare marketing agency for pharma brands that want brand creative from an Omnicom Health agency.

Which healthcare marketing agency fits your organization

The type of healthcare organization narrows the field fastest, and the list below points each type to the agencies to call first.

• Dental practice or DSO: Golden Proportions Marketing.
• Addiction or mental health treatment center: Dreamscape Marketing.
• Health system or hospital: Hailey Sault.
• Health plan or specialty pharmacy: Activate Health.
• Large consumer health brand: Silverback Strategies or Brighter Click.
• Telehealth or digital health brand: Brighter Click.
• B2B health tech or medical device company: Clarity Quest or Activate Health.
• Pharma or biotech brand: Underscore for launch media, Olixir for brand creative.

Clinical trial sponsors and CROs need a different shortlist, covered in Refero's ranking of clinical trial recruitment companies.

How to choose a healthcare marketing agency

Choosing a healthcare marketing agency comes down to four checks, in this order. Refero's full agency vetting checklist covers each one in more depth.

Check healthcare marketing agency experience in your niche

A healthcare marketing agency should show named clients or case studies in your type of organization, not just "healthcare." A dental group, a health plan and a pharma brand need different channels, rules and buyers, so ask for two references that match yours.

Check results tied to patients, members or pipeline

A healthcare marketing agency should report the outcome you pay for: booked patients, admissions, enrolled members or sales pipeline, not clicks or leads alone. Ask what share of leads became patients or customers in a comparable account.

Check how the agency handles HIPAA and ad review

A healthcare marketing agency that receives patient information from a provider or health plan needs a business associate agreement, and it should explain how its tracking, call recording and forms handle that data [18]. Ask also how it gets ads through platform health policies and, for pharma, MLR review.

Check pricing and who does the work

None of the nine agencies on this list publishes its fees, so ask each one to state the fee model, what the fee includes and who on the team runs your account day to day.

Get matched with a vetted healthcare marketing agency

Tell Refero about your organization in a five-minute brief, and Refero will introduce up to three vetted healthcare marketing agencies within 48 hours. It is free, with no obligation.

Submit your brief today and match with a healthcare marketing agency that fits your goals.

Frequently asked questions about healthcare marketing agencies

What are the top healthcare marketing agencies?

On published evidence, the top healthcare marketing agencies in 2026 are Silverback Strategies, Brighter Click, Dreamscape Marketing, Golden Proportions Marketing and Clarity Quest. The best choice depends on your organization: health system, health plan, telehealth brand, treatment center, dental group, health tech company or pharma brand.

What does a healthcare marketing agency do?

A healthcare marketing agency plans and runs marketing for health organizations, usually SEO, paid media, websites, creative and reputation management. Healthcare marketing agencies also work within HIPAA, platform health ad policies and, for pharma, MLR review.

Does a healthcare marketing agency need to sign a business associate agreement?

A healthcare marketing agency needs a business associate agreement when it creates, receives, maintains or transmits protected health information for a HIPAA covered entity, such as a provider or health plan. Ask any agency whether its tracking, call recording or forms will touch patient data before work starts.

How much does a healthcare marketing agency cost?

Healthcare marketing agency fees are rarely published: none of the nine agencies on this list states its fees on its site. Most quote a monthly retainer or project fee after a consultation, paid media budgets sit on top of the agency fee, and dental marketing budgets often run 4% to 6% of collections for steady growth, according to Golden Proportions Marketing.

Which healthcare marketing agency is best for a health tech company?

Clarity Quest is the best fit on this list for B2B health tech and medtech companies selling to providers and health systems. Brighter Click fits consumer-facing telehealth and digital health brands that grow through paid social.

Final verdict: best healthcare marketing agencies in 2026

• Silverback Strategies is the best healthcare marketing agency for healthcare paid media and measurement.
• Brighter Click is the best healthcare marketing agency for telehealth paid social and UGC.
• Dreamscape Marketing is the best healthcare marketing agency for behavioral health and addiction treatment.
• Golden Proportions Marketing is the top choice for dental practices and DSOs.
• Clarity Quest is the best B2B healthcare marketing agency for health tech and medtech.
• Activate Health is the top choice for payer and specialty pharmacy B2B marketing.
• Hailey Sault is the best healthcare marketing agency for regional health system rebrands.
• Underscore is the top choice for rare disease and oncology launch media.
• Olixir is the top choice for pharma brand creative from an Omnicom Health agency.

Sources

• Silverback Strategies. Healthcare marketing page and homepage. Link
• Brighter Click. Healthcare marketing agency. Link
• Brighter Click. Adams Clinical case study. Link
• Dreamscape Marketing. Homepage and case studies. Link
• Dreamscape Marketing. Enterprise growth through data alignment. Link
• Golden Proportions Marketing. Homepage. Link
• Golden Proportions Marketing. Sunshine Dentists case study. Link
• Clarity Quest. Homepage and results. Link
• Clarity Quest. Why Clarity Quest. Link
• Activate Health. Homepage. Link
• Activate Health. Optum Specialty Pharmacy campaigns. Link
• Hailey Sault. About. Link
• Hailey Sault. Tamarack Health case study. Link
• Underscore. Homepage. Link
• Underscore. Culture and leadership. Link
• Olixir. Meet Olixir USA. Link
• Fierce Pharma. Omnicom brews Olixir from FCB Health. Link
• U.S. Department of Health and Human Services. Business associates. Link